MONSTER ENERGY HOSTS WEST COAST PREMIERE OF STANDARD
FILMS THE STORMING AT RESORT AT SQUAW CREEK, SATURDAY
SEPTEMBER 18, 2010
Standard Films brings the newest HD snowboard film by Mike Hatchett and Travis Robb home to Lake
Tahoe for an evening of snowboard cinema and live entertainment
[North Lake Tahoe, CA] August 26, 2010 – The West Coast Premiere of Standard Films’ THE
STORMING presented by Monster Energy comes to the Resort at Squaw Creek in Squaw Valley, CA on
Saturday, September 18. An institution in action sports, Standard Films has been capturing the essence
of snowboarding since 1991, beginning with the iconic “TB” series that defined a genre of filmmaking.
Standard Films’ legacy of portraying the progression of snowboarding through acclaimed film
continues with THE STORMING. The newest HD film by Mike Hatchett and Travis Robb, THE
STORMING marks the 19th annual release from Standard Films. Following its Global Premiere at Red
Rocks (CO), the Standard crew comes home to Lake Tahoe for the West Coast Premiere of THE
STORMING on September 18, 2010.
Special guests attending the West Coast Premiere are THE STORMING crew of Mike Hatchett and Travis
Rob, with riders Torstein Horgmo, Lonnie Kauk, Sammy Luebke and more.
THE STORMING West Coast Premiere is styling out snowboarding fans with a lavish evening of
snowboard cinema and music in the Grand Sierra Ballroom at the Resort at Squaw Creek in Squaw Valley.
Doors open at 7:45 pm and the show starts at 9 pm. Tickets are on sale now at all Porter’s locations
(Tahoe City, Truckee, Incline Village). Tickets are $8 in advance and $10 at the door.
Following the showing of THE STORMING, special guest performers take the ballroom stage for the
after-party. All premiere-goers who want to access the cash bar during the film and after-party must be
21+ with valid I.D.
The teaser for THE STORMING can be viewed at www.thestorming.com.
BULLETIN ACTIVATION WARNING: Standard Films on the North Shore of Lake Tahoe (CA) has issued a
global snowboarding progression warning.
REPORTING IN THE LIMITLESS PROGRESSION PHENOMENON ARE: Halldor Helgason, Sammy Luebke, Lonnie
Kauk, Xavier de le Rue, Leanne Pelosi, Eiki Helgason, Ryan Tiene, Erin Comstock, Kimmy Fasani, Hana
Beaman, Raewyn Reid, Will Lavigne, Jason Dubois, Kazu Kokubo, Torstein Horgmo and many more.
WARNING LOCATIONS INCLUDE BUT ARE NOT LIMITED TO: Norway, Iceland, Haines, Valdez, Quebec City,
Squaw Valley, Northstar-at-Tahoe, Alpine Meadows, Lake Tahoe backcountry, BC backcountry Stevens
Pass, Hemsedal, Utah, Sweden, Chamonix, and DC Mtn. Lab.
THE STORMING WARNING IS ACTIVATED BY: Monster Energy, DC, Lib Tech, Da Kine, The North Face,
Squaw Valley USA, Transworld Snowboarding Japan, Snowboarder Magazine, Onboard Magazine,
Burton, Thin Air Motorsports, K2 Snowboards, CountourHD, Empire, and FUEL TV, and the Resort at
Squaw Creek.
More information on THE STORMING West Coast Premiere is available at www.standardfilms.com and
www.squawcreek.com.
Standard Films has been “the soul of snowboard cinema” since 1991. Located on the North Shore of Lake Tahoe in the High Sierra mountains,
Standard Films produces the highest quality snowboard films and televisions shows each winter. Beginning with the “Totally Board” films
that pioneered big mountain snowboarding and changed action sports filmmakin