Tuesday, September 27, 2011

Squaw and Alpine Join ForcesOne Pass that Accesses Squaw and Alpine. Sweet!

Dear Valued Guest:

Today we are excited to announce that Squaw Valley and Alpine Meadows are combining operations. Now, on one ticket or season pass, our guests will have access to an unmatched variety of terrain and on mountain experiences.

Effective immediately, both resorts can be accessed with the new Tahoe Super Pass. The Tahoe Super Pass creates more opportunities for the exploration, discovery, and adventure that guests of both mountains crave. To make it easy to access both mountains we'll be providing a regular daily shuttle between them.

All of those who have already purchased an Alpine Meadows or Squaw Valley season pass will automatically have access to the other resort, while new passholders can purchase the Tahoe Super Pass for just $439 for an adult season pass. Get the details on the new season pass here.

Like many of you, I have stood at the top of KT-22 and looked at Alpine Meadows thinking how incredible it would be if the two resorts were combined. The idea of combining Squaw Valley and Alpine Meadows is a long time coming, but the actual transaction originated, very fittingly, on a chairlift.

It was on a spectacular California bluebird day when I happened to be riding a chairlift with Todd Chapman, President and CEO of JMA (the owners of Alpine Meadows). We were talking about what an amazing winter we were all enjoying and lamenting that we didn't have more time to get out and enjoy the snow.

As the chairlift ride came to an end the talk turned to the obvious concerning our two mountain resorts. In the end, this was an effort forged in a passion for the mountains, snow, skiing, and riding. I'm honored to lead the new company that has been formed as its President and CEO.

I know I'm not the only one who is looking forward to skiing both resorts with one pass. Our customer research showed that the number one choice of Squaw Valley skiers and riders, when not skiing or riding Squaw, is Alpine Meadows. The number one resort frequented by Alpine Meadows customers, after Alpine, is Squaw. It’s not surprising since both resorts offer incredible terrain and breathtaking natural beauty.

I am truly thrilled to be making this announcement today and hope you will join me in celebrating as, together, we make history.

Best Regards,
Andy

Andy Wirth

Andy Wirth, President & CEO

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