Four Major Independent Ski Resorts Form
The Mountain Collective™

Unprecedented Collaboration Allows Skiers and Riders to Enjoy Alta, Aspen/Snowmass, Jackson Hole and Squaw Valley/Alpine Meadows on One Pass

[ASPEN, Colo., JACKSON HOLE, Wyo., ALTA, Utah, SQUAW VALLEY, Calif., and SAN FRANCISCO] August 14, 2012 – In an unprecedented move, four of the premier independent mountain destinations in the West have created an alliance to form the Mountain Collective™, offering a groundbreaking pass for the 2012-13 season: the Mountain Collective™ Pass. Starting today the pass is available online through an exclusive technology, distribution and marketing partnership with Liftopia at www.TheMountainCollective.com.

Alta, Aspen/Snowmass, Jackson Hole and Squaw Valley/Alpine Meadows have partnered to offer this exciting opportunity for passionate skiers and riders. For just $349, The Mountain Collective™ Pass includes two free days at each of the four destinations, plus a 50 percent discount on unlimited lift tickets at each of the destinations, once the complimentary days are used. In addition, passholders will receive exclusive lodging deals throughout the season. Collectively this pass grants access to eight mountains with more than 16,000 acres of terrain, over 100 lifts and an unmatched reputation for snow quality and quantity.

"This is a completely new concept for a ski pass and gives winter enthusiasts the freedom to access some of the best skiing and snowboarding in the world, “ said Christian Knapp, vice president of marketing, Aspen Skiing Company. “There's been an incredible spirit of collaboration amongst the partners to bring this historic alliance and innovative new product to life.”

The Mountain Collective™ Pass will be available for children (ages 12 and under) for just $229. The pass will also offer incentives to premier pass holders at the participating resorts. Visit www.TheMountainCollective.com or call (800) 705-6286 for more information. Current pricing valid until Monday November 19, 2012.  Price subject to change.