Squaw Valley and Oakley Release Custom Lake Tahoe “Brilliant Blue” Radar® Sunglasses to Benefit the Tahoe Fund

$20 from each sunglass sale will benefit the Tahoe Fund to restore and enhance Lake Tahoe for the enjoyment of current and future generations


[Olympic Valley, Calif.] September 4, 2013 – Squaw and Oakley have joined together to create custom Lake Tahoe Radar® sunglasses. The one-of-a-kind sunglasses feature “Brilliant Blue” ice iridium lenses with a custom-etched outline of Lake Tahoe. $20 from each sunglass sale will benefit the Tahoe Fund to restore and enhance Lake Tahoe for the enjoyment of current and future generations.

[Click to download photo of sunglasses for media use]

The custom sunglasses will be available exclusively at Squaw Valley, which will serve as the epicenter of activity, including the finish, for IRONMAN Lake Tahoe. The sunglasses can be purchased at the Oakley store, Parallel Mountain Sports and Squaw One, all located in The Village at Squaw Valley, or by calling (530) 452-4378.

“Squaw Valley and Oakley have formed this alliance to create this custom pair of sunglasses for our mountain athletes, the many visiting triathletes and more,” said Andy Wirth, president and CEO of Squaw Valley and Alpine Meadows. “Further, we are proud to support the Tahoe Fund though the sales of the “Brilliant Blue” sunglasses. As a board member of the Tahoe Fund, I have seen firsthand the important work that this organization is doing to protect Lake Tahoe and improve the lake’s clarity.”

The mission of the Tahoe Fund is to improve the extraordinary natural environment of the Lake Tahoe Basin by building broad support and funding for projects and programs that restore and enhance the Lake for the enjoyment of current and future generations.

"We are so thankful to Squaw and Oakley for using these great new sunglasses to help us improve the Tahoe environment," said Amy Berry, Tahoe Fund CEO. "With their support, folks can have "Brilliant Blue" new shades and help us restore the Lake's brilliant blue clarity."

IRONMAN Lake Tahoe will come to the North Shore of Lake Tahoe on September 22. More information about the event and the full course can be found at www.Ironman.com/LakeTahoe.