Helly Hansen’s 2011 Big Mountain Battle Series Registration for
Squaw Valley USA is Now Open



DELTA, B.C. (February 9, 2010) - Helly Hansen’s wildly successful three-year-old Big Mountain Battle Powered By Flaik series’ Squaw Valley stop is still open for registration.


The Big Mountain Battle's Squaw Valley stop is a fan favorite among local skiers. It will challenge teams of two to ski and snowboard a big-mountain course designed by the local ski patrol. Teams are tracked in real time by Flaik GPS devices as they hit virtual checkpoints, strategically placed across the mountain. First-place finishers will win $2,000 worth of Helly gear, prizes from sponsors Thule, Powder and Dakine, and free entry to the final Battle in the Bowls in Aspen/Snowmass on March 27. Second and third-place finishers will also be awarded an array of prizes from sponsors.


“The Big Mountain Battle series continues to be a huge success. It appeals to a really broad group of riders — from weekend warriors to father and son teams,” said Marshall Rutman, Helly Hansen’s North American marketing manager. “The event gives participants a chance to explore their local mountain and track their performance online after the event. It really makes for a fun day on the mountain and we’re anticipating a record turnout this year.”


Cost for the event is $85 per team and includes two Helly Hansen baselayers, valued at $45 each as well as a year-long subscription to Powder magazine. For more information and to register online, visit: www.bigmountainbattle.com




About Helly Hansen
Founded in Moss, Norway, in 1877, Helly Hansen continues to protect and enable professionals making their living on oceans and mountains around the world.Their apparel, developed through a blend of Scandinavian design and insights drawn from living among some of the harshest environments on earth, helps provide the confidence professionals need to step out into the elements and complete their jobs. The company invented the first supple waterproof fabrics more than 130 years ago, created the first fleece fabrics in the 1960s and introduced the first technical base layers made with LIFA Stay Dry Technology in the 1970s. Today, Helly Hansen is the official uniform partner for more than 35 ski resorts and mountain guiding operations. The brand’s outerwear, base layers, sportswear and footwear for winter, outdoor and water sports are sold in more than 40 countries. To learn more about Helly’s latest collections, please visitwww.hellyhansen.com.


About Squaw Valley USA
Squaw Valley USA was founded in 1949 and hosted the 1960 Olympic Winter Games, the first televised Olympics. Squaw Valley is one of the largest and most diverse mountain resorts in North America, with incomparable outdoor recreational amenities that attract both local residents and visitors from around the globe. For more information, please visit www.squaw.com.