Helly Hansen’s 2011 Big Mountain Battle Series Returns to
Squaw Valley USA on March 19, 2011



DELTA, B.C. (March 11, 2011) - Helly Hansen’s wildly successful Big Mountain Battle Powered By Flaik returns to Squaw Valley USA for the third year on March 19, 2011. The event was postponed earlier this winter due to heavy snowfall at the resort.


The Big Mountain Battle's Squaw Valley stop is a favorite among local skiers. The event will challenge teams of two to ski and snowboard a big-mountain course on Squaw Valley's legendary terrain. Teams are tracked in real time by Flaik GPS devices as they hit virtual checkpoints, strategically placed across the mountain. First-place finishers will win $2,000 worth of Helly gear, prizes from sponsors Thule, Powder and Dakine, and free entry to the final Battle in the Bowls in Aspen/Snowmass on March 27. Second and third-place finishers will also be awarded an array of prizes from sponsors.


Cost for the event is $85 per team and includes two Helly Hansen baselayers, valued at $45 each as well as a year-long subscription to Powder magazine. For more information and to register online, visit: www.bigmountainbattle.com




About Helly Hansen
Founded in Moss, Norway, in 1877, Helly Hansen continues to protect and enable professionals making their living on oceans and mountains around the world.Their apparel, developed through a blend of Scandinavian design and insights drawn from living among some of the harshest environments on earth, helps provide the confidence professionals need to step out into the elements and complete their jobs. The company invented the first supple waterproof fabrics more than 130 years ago, created the first fleece fabrics in the 1960s and introduced the first technical base layers made with LIFA Stay Dry Technology in the 1970s. Today, Helly Hansen is the official uniform partner for more than 35 ski resorts and mountain guiding operations. The brand’s outerwear, base layers, sportswear and footwear for winter, outdoor and water sports are sold in more than 40 countries. To learn more about Helly’s latest collections, please visit www.hellyhansen.com.