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	FOR IMMEDIATE RELEASE Contact: Amelia Richmond, Squaw Valley USA (530) 452-7111 or arichmond@squaw.com Erin Curtis, MFA, Ltd. (212) 528-1691 or ecurtis@mfaltd.com Memorial Day Weekend: Skiing, Riding & Pond Crossing Squaw Valley offers skiing & riding May 27- May 30, and the famous Lake Cushing Crossing on Sunday, May 29 [Squaw Valley USA] May 23, 2011 - As the perfect cap on a record-breaking season, Squaw Valley USA will be open for skiing and riding Friday, May 27 through Monday, May 30 for Memorial Day weekend. The resort will also host their highly anticipated annual pond skimming contest, the Lake Cushing Crossing, on Sunday, May 29. Memorial Day weekend is the last weekend of winter operations for Squaw Valley USA. The resort has stayed open for skiing and riding longer than any other major resort in the Lake Tahoe region. This winter, Squaw Valley shattered all previous season snowfall records, ending with a snowfall total of 771 inches -- significantly over the resort's average total of 450 inches. Squaw Valley currently has a 175 inch base at el. 8200', with over 16 feet of snow remaining in some spots on the upper mountain. "We'll definitely have some snow that will stay through the summer into next winter," said Curtis Crooks, head of Squaw Valley's Ski Patrol. Memorial Day weekend brings pool parties and Malibu drink specials to the High Camp Swimming Pool and Hot Tub's Umbrella Bar, with a DJ scheduled to play poolside on Saturday, May 28 from 12:30 p.m. to 3:30 p.m. Down at the base, the KT Sundeck beckons après skiers to relax in the sun and enjoy a cold beer from the deck's patio bar. Sunday, May 29 welcomes the 21st Annual Lake Cushing Crossing, Squaw Valley's acclaimed pond skimming event. This wildly entertaining competition challenges locals and visitors alike to cross the vast and chilly waters of Lake Cushing on skis, a snowboard or any ski or snowboard-based vessel. The event, known for its colossal crashes, hilarious costumes, and ultra-creative pond skimming contraption, kicks off at 2 p.m. at the Cushing Pond, weather permitting. In honor of Memorial Day and those that protect the nation, Squaw Valley will extend free lift tickets to active duty military personnel for the entire long weekend. Throughout the season, the resort offers complimentary lift tickets to active members of the military Sunday through Friday with the Military Discount Program. Over the past seven years, Squaw Valley has contributed over 90,000 lift tickets as part of the Military Discount Program, a value of over $6.5 million. "We want to thank all the men and women of the armed forces, past and present, for their sacrifices, dedication and service to our country," said Andy Wirth Squaw Valley's President and Chief Executive Officer. "We invite US military men and women to come enjoy a long weekend of skiing on us as a thank you for all that you do." Squaw Valley USA is selling season passes for the 2011-12 winter season starting at just $399. Lowest pricing is guaranteed through June 15, 2011. All season passes include summer Cable Car access, bring-a-friend discounted tickets and discounts on lessons, retail and parking passes. See squaw.com for more details.

Thank you for an amazing season. Now get ready for Fourth of July turns!

It's been a wild ride this year. With over 72 feet of snow falling on the mountain, a full slate of fun-filled events and parties, and the enthusiasm of you, our loyal family of skiers and riders, the 2010/11 season won't soon be forgotten.

And while we're sad to say goodbye for now, we're excited to announce that Alpine will open for three days of summer skiing and snowboarding over the Fourth of July weekend - July 2, 3 and 4, 2011.

2011/12 season passholders (and those who leave a $100 down payment on a 2011/12 pass) will ski or ride for free over the holiday weekend, while all others can pre-purchase Fourth of July lift tickets at special rates, with a fun Facebook promotion that could help lower ticket prices to $25 for all! Click here for all the details.

Hurry! Early-bird pass prices (starting at just $339) and the option to put $100 down will no longer be available after May 30. Get your pass now.

Help us choose the 4th of July T-shirt design

In the spirit of our entire 4th of July celebration, we're letting you, our loyal skiers and riders, decide on the final design of the commemorative T-shirts we'll be selling. Scroll to the bottom of this email to view the three semifinalist designs and vote on your favorite.

Exciting news: 2011/12 Unfiltered passes now include Kirkwood

There's more big news for Alpine Meadows passholders next season - we've added Kirkwood privileges to our Unfiltered season passes. Now, whether you ski or ride the north shore or the south shore of Lake Tahoe, you can enjoy the best terrain and the deepest snow all with one season pass. Click here for more information on the Unfiltered + Kirkwood pass.

Squaw Valley Offers Discounted Skiing & Riding for Stage 2 of the Amgen Tour of California

Squaw Valley offers $39 lift tickets on Monday, May 16 with a major portion of proceeds benefitting Biking for a Better World

[Squaw Valley USA] May 12, 2011 –In honor of hosting the start of Stage 2 of the 2011 Amgen Tour of California, Squaw Valley USA will be open for skiing and riding on May 16 with lift tickets priced at just $39. Squaw Valley is donating a major portion of the day’s proceeds to Biking for a Better World, a local non-profit that improves the quality of life in communities around the world by providing them with bicycles and empowerment.

“We are thrilled to host the start of Stage 2,” said Andy Wirth, Squaw Valley’s President and Chief Executive Officer. “We hope everyone will come watch the start and enjoy the incredible spring skiing conditions that Squaw is known for and help us support a great cause.”

The Amgen Tour of California is the largest cycling event in America, covering 800 miles in eight days. This is the first year the race will start in Lake Tahoe, one of the country’s most spectacular destinations and nationally renowned cycling meccas. As host to the start of Stage 2, The Village at Squaw Valley will come alive with live music, parties and events to accompany the prestigious race.

Thursday, May 12, the Squaw Valley Institute hosts “Soulcycler, Around the World Bike Tour” with local photographer and cycling enthusiast, Rick Gunn. The presentation starts at 6:30 p.m. at the Olympic Village Lodge (OVL).

Saturday, May 14, The Village at Squaw Valley will host the Tahoe Bike Swap to benefit Biking for a Better World. The bike swap runs from 11 a.m. to 4 p.m. and includes all biking related items. $3 entry fees and 20% of all sales benefit Biking for a Better World who uses the power of pedaling to bring bicycles to people who need them. Saturday evening, cycling enthusiasts can enjoy a free outdoor screening of Breaking Away (1979). The movie starts in the Village at Squaw Valley at dusk, with Mamasake as the alternate location in case of weather.

Sunday, May 15, spectators can watch the final two hours of the Stage 1 finish live on a jumbotron in The Village at Squaw Valley followed by a lively village-wide happy hour from 4 p.m. to 7:30 p.m.

Monday, May 16, cycling enthusiasts can start the morning with a breakfast buffet at PlumpJack Squaw Valley Inn from 7 a.m. to 11 a.m. As the festivities begin, spectators can watch riders sign in under the Olympic Rings at 9:15 a.m., followed by the 10:15 a.m. start of Stage 2. The Village will continue the celebration with live music starting at 10:30 a.m. and continuing into the afternoon. Spectators can watch the last two hours of the Stage 2 finish in Sacramento live on the jumbotron screen in The Village at Squaw Valley from approximately 2 p.m. to 4 p.m.

With Squaw Valley’s extended ski season through May 30, spectators can spend the day on the slopes following the start of the race. In honor of the Amgen Tour of California, Squaw Valley is selling discounted lift tickets for just $39 with a major portion of proceeds going to Biking for a Better World.

The 2011 Amgen Tour of California will visit 15 Host Cities for official stage starts and finishes, while other cities along the route also will have the opportunity to witness the excitement of elite professional cycling. Stages for the 2011 Amgen Tour of California include:


• Stage 1: Sunday, May 15 – South Lake Tahoe to North Lake Tahoe-Northstar at Tahoe Resort
• Stage 2: Monday, May 16 – North Lake Tahoe-Squaw Valley USA to Sacramento
• Stage 3: Tuesday, May 17 – Auburn to Modesto
• Stage 4: Wednesday, May 18 – Livermore to San Jose
• Stage 5: Thursday, May 19 – Seaside to Paso Robles
• Stage 6: Friday, May 20 – Solvang Individual Time Trial
• Stage 7: Saturday, May 21 – Claremont to Mt. Baldy
• Stage 8: Sunday, May 22 – Santa Clarita to Thousand Oaks

For best viewing points, where to catch the riders up close, a complete list of events (including the Tahoe 10-Day Countdown leading up to the race) and lodging accommodations, click to www.TahoeAmgenTourofCalifornia.com. For details about the Tour, visit www.amgentourofcalifornia.com.



Amgen Tour of California Lodging Package - Stating at $88/night
Stay in the heart of the action! For just $88, stay in a one-bedroom condominium suite at the Village at Squaw Valley, just steps away from the start of Stage 2 of the Amgen Tour of California. All units feature a full kitchen, fireplace and private balcony. Valid May 13-16, 2011. Click here or call 1-866-818-6963 for more details.

Squaw Valley USA Offers Discounted Lift Tickets to Passholders of
Other Ski Areas and In Celebration of the Amgen Tour of California

Squaw offers $49 lift tickets for passholders of other resorts this spring and $39 lift tickets for everyone on Monday, May 16

[Squaw Valley USA] May 9, 2011 - To celebrate the final weeks of their record-breaking season that covered the mountain with over 730 inches of snow, Squaw Valley USA will offer discounted lift tickets to anyone that presents a 2010-11 season pass from another ski area.

"Mother Nature has been especially kind to us this season," said Julie Maurer, Vice President of Marketing and Sales. "We have broken every season snowfall total on record, and we wanted to give other passholders a chance to be a part of this legendary season."

Anyone that shows a 2010-11 season pass from another ski area to the Special Tickets Office will be able to purchase a full day adult lift ticket for just $49 - $10 off the spring lift ticket price of $59.

"We still have a 155” base and we are operating several lifts including the ever popular KT-22 through May 30, conditions permitting," continued Maurer. "If your mountain has closed but you want to enjoy Lake's Tahoe's best spring skiing, come to Squaw Valley, bring your pass to Special Tickets, and get $10 off our already discounted spring lift tickets."

Squaw Valley USA will also be selling $39 lift tickets on Monday, May 16, in honor of the Amgen Tour of California, the largest cycling event in America. May 16 marks the start of Stage 2 of the Amgen Tour of California taking place in The Village at Squaw Valley.

Spectators can watch the start of the bike race at 10:15 a.m. in the Village and then enjoy a day of skiing and riding on the mountain for just $39. A portion of the day’s lift ticket proceeds will benefit Biking for a Better World, a local non-profit who raises awareness and funds for communities in need of bicycles to improve their quality of life.

With the longest ski season in Lake Tahoe, Squaw Valley USA will remain open through May 30, 2011. Following Sunday, May 8, Squaw Valley is now operating on a Friday through Sunday schedule through Memorial Day with the addition of Monday, May 16 and Monday, May 30.

Squaw Valley is selling season passes for the 2011-12 winter season starting at just $399. Lowest pricing is guaranteed through June 15, 2011. All season passes include summer Cable Car access, 'bring-a-friend' discounted tickets, and discounts on lessons, retail purchases and parking passes. See squaw.com for more details.

Amgen Tour of California Lodging Package - Stating at $88/night
Stay in the heart of the action! For just $88, stay in a one-bedroom condominium suite at the Village at Squaw Valley, just steps away from the start of Stage 2 of the Amgen Tour of California. All units feature a full kitchen, fireplace and private balcony. Valid May 13-16, 2011. Click here or call 1-866-818-6963 for more details.