Friday, May 17, 2013

Wanderlust and Squaw Valley Join Forces on New Yoga Studio at Birthplace of Iconic Festival

[Olympic Valley, Calif.] May 16, 2013 – Squaw Valley and Wanderlust are proud to announce the planned opening of the resort’s new yoga studio, Wanderlust Yoga Squaw Valley. The new studio is an extension of the longstanding partnership between Wanderlust and Squaw Valley. Squaw was the original birthplace of the Wanderlust Festival, which has now expanded to seven locations around the world. The new studio, which will be the only full-time yoga studio in the valley, is slated to open on First Street in The Village at Squaw Valley in late June 2013.

“The Wanderlust brand is truly among the preeminent brands in yoga with an ever growing presence well beyond yoga. We’re proud to be the origination of the now global Wanderlust Festival and this dedicated yoga studio space is a natural, exciting extension of our partnership with Wanderlust,” said Andy Wirth president and CEO of Squaw Valley. “We see this relationship coupled with our recent alliance with Ironman as one more progressive step towards Squaw Valley becoming the region’s epicenter of health, wellness athletic development and training.”

The studio plans to open six days a week with a variety of classes including Hatha, Vinyasa and Iyengar - ranging from beginner through high-level instructor training. Unique to Squaw, some classes will incorporate its extraordinary landscape, taking the practice outside on the mountain as well as classes that will start in the studio and wrap-up with a hike, bike ride, run, swim in Lake Tahoe or, come winter, skiing and riding on the mountain.

“Squaw Valley’s breathtaking mountain scenery and positive energy makes for a truly unique and inspiring place to practice yoga,” said Heather Cooley, Squaw Valley’s coordinator for the new studio. “Wanderlust Yoga Squaw Valley’s ability to do what no other studio can do with our outdoor landscape makes us different from every other yoga studio both locally and nationally.”

Through, Squaw’s partnership with Wanderlust, the studio will be able to offer classes taught by some of the most recognized yoga instructors both regionally and nationally. Wanderlust and Squaw Valley will also be working together to host several two to three day retreats incorporating yoga, activities and accommodations.

“Wanderlust's core mission is to create community around yoga & mindful living,” said Wanderlust co-founder, Jeff Krasno. “The opportunity to do this on a 365-day basis in Wanderlust's birthplace is beyond exciting. The integration of a first-class yoga program with all of the outdoor activities and natural beauty of Squaw Valley will create a totally unique experience for local residents and guests.”

In the style of the Wanderlust Festival’s vibrant fusion of yoga and music, Squaw’s new Wanderlust yoga studio will feature a full sound system to be used for some yoga sessions as well as for monthly live music in the studio. Wanderlust Yoga Squaw Valley will host its grand opening party during this summer’s Wanderlust Festival, coming to Squaw Valley July 18-21.

The Wanderlust Yoga Squaw Valley studio is the third of three Wanderlust yoga studios. The first opened in Austin in spring 2012, followed by a studio in Montreal in early 2013.

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