The Village at Squaw Valley Welcomes New Concept Stores and Tasty New Treats

[Olympic Valley, CA] November 11, 2011 – The Village at Squaw Valley welcomes eight new shops and restaurants this winter, further adding to the vibrant scene at the base of the Lake Tahoe ski resort. From cutting-edge concept stores to tasty new sweet shops, the new storefronts will add to the diverse mix of shopping and dining that makes The Village at Squaw Valley the perfect place to spend time with friends and family.

Among the new retails stores are Salomon, The North Face and Oakley concept stores that will truly revolutionize the resort’s shopping experience. The new Salomon concept store is the first of its kind in America—showcasing the latest retail technology and a full range of Salomon hard and soft goods from Salomon skis, boots, snowboards and helmets, the new Salomon goggles and Suunto watches. Salomon will also offer a full range of technical outerwear and apparel. The new store’s graphics and design will pay homage to the inspiring beauty of the Lake Tahoe area and local Salomon athletes such as Squaw’s own Cody Townsend. The new Salomon concept store is scheduled to open for the 2011 holiday season with a grand opening party hosted by Salomon and Squaw Valley. See squaw.com for upcoming details and dates.

The North Face concept store has been relocated and completely redesigned, offering a full range of head-to-toe products, including performance outerwear, apparel, footwear, backpacks, sleeping bags, tents and top of the line performance outerwear for infants, toddlers and youth. Doubling in size, The North Face store’s new premier location in The Village features fully integrated Squaw imagery, including shots of the resort’s own Big Mountain pro skier, Ingrid Backstrom. With inspiring details integrated into every aspect of the new store, The North Face Store even features unique dressing rooms made entirely of tent and climbing materials. The North Face store is schedule to open for Thanksgiving 2011.

The new Oakley concept store will offer high performance men’s and women’s snow, lifestyle, golf and training apparel, footwear and accessories, in addition to an extensive selection of signature eyewear with unmatched optics that the company is known for. The store will feature a goggle and sunglass bar, where guests can have the Oakley Custom experience. Guests can hand select sunglass and goggle frames and lens combinations to create their own custom one-of-a-kind piece. The Oakley store is schedule to open in January 2012.

The Village at Squaw Valley also welcomes Farrah Rale Jewelry Design – where guests can create their own jewelry from beautiful gemstones, pearls, crystals, glass, and various gold and silver metals. In addition to assisting customers with crafting their own pieces, Farrah Rale’s bead team is available to assemble custom pieces while guests ski, snowboard or explore Squaw’s mountain activities. Farrah Rale also offers one-on-one classes and private parties. Ready-to-wear pieces are available for purchase in the store. Farah Rale Jewerly is open daily from 10 a.m. to 9 p.m., and until 10 p.m. on Saturdays.

In addition to new shopping experiences, Squaw is adding several new dining options to The Village at Squaw Valley. Lake Tahoe locals’ favorite sandwich spot, Full Belly Deli, will be opening up shop in the Tram building at the new Full Belly Deli Express in early December. Known for incredible food, service and Truckee authenticity, Full Belly Deli is revising their menu to best service the grab-and-go crowd. Menu items will include breakfast sandwiches, yogurt parfaits, wraps, salads and their unbeatable signature sandwiches.

Guests with a sweet tooth will enjoy the new sweet shops that are coming to The Village this winter. Batch Cupcakery, located on the base floor of Olympic House, will feature gourmet cupcakes baked fresh daily using the finest natural ingredients, including gluten free and organic options. The new cupcakery is schedule to open for the 2011 holiday season.

A distinctive desert and Candyland-like experience awaits the whole family at Euro Sweets. Euro Sweets will be opening in The Village early December, serving up gelato, frozen yogurt, specialty candies, chocolates, and other sweets.

Squaw’s Euro Snack kiosk will return, this winter to be accompanied by a new Euro Crepe kiosk, serving sweet breakfast crepes and veggie and cheese-filled lunch crepes. Opening early December, the two kiosks will be located at each end of The Village, so one will never be far from a delicious taste of Europe’s best snacks.

Squaw Valley’s favorite cookie shop, Wildflour Baking Company, will be reopening in an expanded location in the base floor of the Olympic House. In addition to their world-renowned cookies, Wildflour will be offering an expanded breakfast menu, delicious sandwiches, and a new express line reserved for cookie pass holders and past and present Olympians. The expanded shop is expected to open in December, in time for the 2011 holiday season.

Please visit squaw.com for more information about what is new at Squaw Valley for the 2011-12 winter season.


Shop, Dine & Ski Free at Squaw Valley
Spend $500 at any of The Village at Squaw Valley businesses between November 15 and December 24, 2011 and receive a complimentary adult all day lift ticket (with restrictions) valid for the 2011-12 winter season or two Adult Aerial Tram Tickets valid through summer 2012. Guests can save all of their receipts from any (non-lift ticket/non-ski pass/non-activity) purchases made at The Village at Squaw Valley restaurants and retail stores, including Olympic House and Cornice Cantina, and upon reaching a total of $500, redeem the receipts for a free lift ticket at the Tickets, Passes and Snowsports Center. See squaw.com for more information.


About Squaw Valley

Host of the 1960 Winter Olympics, Squaw Valley is internationally renowned for legendary terrain that spans 3,600 skiable acres, six peaks and 30 chairlifts, and ranges from an expansive mountaintop beginner area to unrivaled expert steeps, trees and bowls. Off the mountain, families relax in The Village at Squaw Valley around the cozy fire pits or enjoy a host of restaurants, bars, boutiques and art galleries. Guests can stay in one of The Village at Squaw Valley’s one, two or three bedroom suites, each with a fireplace, kitchen and balcony, for the ultimate ski-in/ski-out lodging experience.

Squaw Valley recently joined forces with neighboring Alpine Meadows, bringing the two ski resorts under common ownership. Skiers and riders can now access 6,000 skiable acres, 44 lifts and 270+ trails at Squaw and Alpine Meadows on the Tahoe Super Pass or any lift ticket. More details are available at www.squaw.com.